Kraft Heinz
A selection of projects featuring Kraft Heinz Brands, all designed to create basket building programs that build brand love & compel consumers to take action.
January first may mark the new year, but for school aged kids and their parents, the real reset comes on the first day of school. The anticipation and excitement are undeniable.
With a full 360 program, we gave the back to school season a New Year’s Eve feel, positioning Lunchables, Capri Sun and Kraft Mac and Cheese as must haves for the true start of the year.

For America’s 250th, Kraft Heinz celebrated the regional recipes and unique tastes found at cookouts across the country and the key ingredients that bring them all together: Food, family, and our all-American flavors.


